Many sales and marketing teams struggle with incomplete data and inefficient strategies that slow down revenue growth. By understanding who is visiting your site and what they’re interested in, you can instantly convert web traffic into actionable sales opportunities.
From Guess Work
Stop relying on form submits or lead score to generate a lead.
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​Stop wasting time deciding who to reach out to next.
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To Insight
Now focus on actively engaged visitors researching or shopping—not random clicks.
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Use your sales strategy to conduct targeted outreach, whether digital or personalized.
Prima ID
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Identify who’s on your site —no form needed.
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Lives natively in your CRM, not a separate application.
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Match raw traffic with rich consumer data.
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Prioritize high-interest behaviors for sales follow up.
Prima Behaviors
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Activate outreach at the perfect moment.
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Connect identities and behaviors to CRM.
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Track web visitors to purchases to prove marketing ROI.
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Stop guessing and start knowing who your online visitors are and what they are interested in.
How Prima ID Works
Website
Device signals instantly identify anonymous website visitors and enrich contact data — all without the need for a form.
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Data Graph
Match visitors and enrich their profiles with contact and propensity data —like likelihood to take a loan or household income.
Salesforce
View new and existing visitors in CRM and track web activity, visit frequency, and segmentation with report dashboards.
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Web visitors identified
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Known users to match up
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Contact data fields added
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Propensity buyer points
See Your Site Data Come to Life!
Request your free proof of concept today.
